Excend made a keynote presentation at the economic development conference we conducted in Abuja, Nijeria. The International Trade Centre-an arm of the United Nations & the World Trade Organization-was impressed with Excend′s in-depth overview of business outsourcing opportunities presented by the United States market. Excend provided very practical, down-to-earth strategies for the participating companies and government organization to tap into these opportunities. Following the presentation there were many organizations that sought personal consultations with Excend. Our collaboration with Excend has been very positive and we look forward to future activities together.

Christophe Marianne, Trade-In Services, UNCTAD/WTO

"Great results. Our project began with a meeting in which we felt that our objectives were adopted wholeheartedly by our consultant team. Our team helped us to refine our objectives into effective goals. We implemented strategies that immediately increased sales to the Hispanic market. Dollar for dollar, this project provided an excellent ROI. We will definitely use EXCEND in the future."

-Jorge Migliaro, Vice President Sales, consumer products manufacturer

Market Research & Analysis

EXCEND utilizes proprietary market research and analysis methods to provide its clients with highly effective marketing data and business strategies. Primarily, the firm provides market sizing analyses and can create contact lists of potential target customers. EXCEND also uses its sophisticated analysis resources to create strategies to increase customer usage, to generate models that forecast growth, to provide guidance on accommodating unique ethnic groups, and guidelines on how to implement changes throughout a clients organization.

Proprietary market research & analysis methods used by EXCEND include:

• Market Segmentation: EXCEND maintains a proprietary database of 3,200 data sources that includes over 75% of all consumers in the United States and Canada. This research system, GlobalData, enables EXCEND to create lists of potential customers by filtering using over 180 criteria including ethnicity, socioeconomics, lifestyle, etc. The system has a special capability to create accurate lists of Hispanic, Asian, and other minority target groups.
• Preferential Profiling: Identifying branding, utilization, and other characteristics of products and services that appeal to customersí psychological preferences
• Preferential Matching: Matching unique products and services with segmented groups of customers
• Gravity Modeling: Identifying sources that affect customers buying decisions and then accessing those sources to drive business to our clients
• Customer Habituation: Creating purchasing environments with usage generators that achieve optimum customer retention and purchase rates
• Regional Filtering: Utilizing RegionData to map specific target customer groups by indicators such as geography, income, and cultural characteristics
• Ethnicity Accommodation: Critical guidance on cultural and language idiosyncrasies of target customer groups
• Media Sourcing: Selecting optimum advertising sources by using the MediaData system to measure the customer reach of over 9,500 radio, television, print, and online media sources
• Forecast Modeling: Forecasting future customer growth by region and customer type through a model combining census data, demographic characteristics, new technology-acquisition rates, and other trends
• Advertising & Marketing Development: See Marketing & PR
• PR & Communications Planning:See Marketing & PR